Gift cards: retail merchandising
briefing
compose and create a joint venture between gift card leaders to ensure a sales uplift in 700 jumbo supermarkets just before the holidays
deliverables
recruitment of industry gift card leaders (cadeauconcepten, bol.com, fashion cheque, epay and more), selection and recruitment of our team of merchandisers, execution of 700 store visits in 2 weeks
Stratego: brand activation, awareness & strategy
Dexter Interior: brand awareness & engagement
Welkoop: retail merchandising
briefing
plan, support & execute welkoop’s store complete formula transition. from shelf construction, implementation and arrangement to visual merchandising
deliverables
technical merchandising, visual merchandising, merchandiser recruitment and training
Asics: cross-media campaign
Innocent Drinks: brand activation
Koko: brand activation, brand awareness and trial
briefing
build a sustainable strategic and creative introduction plan for koko’s plant-based greek yogurt to stimulate trial, build awareness in & near the store and increase engagement & reach on social
deliverables
point of sale communication, sampling, influencer marketing, social media, social advertisement, content creation, community management