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brand: gift cards

gift cards: a million gifts in a card

briefing

compose and create a joint venture between gift card leaders to ensure a sales uplift in 700 jumbo supermarkets just before the holidays

deliverables

recruitment of industry gift card leaders (cadeauconcepten, bol.com, fashion cheque, epay and more), selection and recruitment of our team of merchandisers, execution of 700 store visits in 2 weeks